College of Psychiatric and Neurologic Pharmacists

Last year, the UK Government decided that gently “nudging” people to change their unhealthy behaviours was the key to public health—a strategy that many public health experts and a report by the House of Lords Science and Technology Sub-Committee criticised as ineffective. Now the government is backing something that could easily be called the nag approach. According to the latest report by the NHS Future Forum, a strangely composed group that acts as a cover for the government's efforts to privatise the NHS, health service staff should “use every contact with patients and the public to help them maintain and improve their physical and mental health and wellbeing”.

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